Amazon Case Study

Students will read the following HBR case and analyze the facts presented.

Following are the questions to be answered with 1 – 3 sentences each. Bullet points of your answers are acceptable. Include other references if used.

  1. What are the advantages of selling on Amazon? Give at least 3.
  2. What are the disadvantages/risks of selling on Amazon? Give at least 3.
  3. Detail which option of selling PedalSpark bikes on Amazon would best support the brand strategy? Why?
  4. What other strategies should PedalSpark’s management consider to improve their chances of success?
  5. What would you do given the information & opinions given? Which of the 4 strategies we studied would this be?

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