Chapter 1-Review Question 1) What are the advantages and disadvantages of companies maintaining an i


Chapter 1-Review Question 1) What are the advantages and disadvantages of companies maintaining an internal marketing research department? Identify 2 advantages and 2 disadvantages in your response. Chapter 1-Review Question 1) What are the advantages and disadvantages of companies maintaining an internal marketing research department? Identify 2 advantages and 2 disadvantages in your response.

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