Columbia Southern University Burger King Trademark Law Case Analysis




Burger King,  the national franchise, is banned from opening a restaurant  within 20 miles of  Mattoon, Illinois. So, there is not a Burger King there; no  problem, right? Not  so fast! In the late 1950s, Gene and Betty Hoots  trademarked the iconic name.  Well, they trademarked it in Illinois at least.  When the national company  decided to open a chain close by, the Hoots sued and  won their case. However,  the national chain was able to keep the name Burger  King, but the Hoots were  also able to keep the name in accordance with the  stipulation that the national  chain could not open a store within a 20-mile  radius of the original store in  Mattoon, Illinois.

In a minimum  of 500 words, explain the reasons why this decision was made,  and discuss the  significance of this case in U.S. trademark law  jurisprudence.

For this  assignment, please find one article from the CSU Online Library  that discusses intellectual  property; elaborate on how the article relates to  the Burger King case to  support your answer. Identify the main issues with  copyright and trademark in  the article, and explain how these issues were  either upheld or overturned.

Cite any  direct quotes or paraphrased material from the article. Use APA  format.

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