Group Discussion

Refer to Chapter 9:  The key characteristics of permission marketing are:

(a) anticipation—individuals want to hear from the company;

(b) personalization—the messages are customized; and

(c) relevance—the content of the communications is applicable to the needs of the recipient.  Based on your own personal experience as a consumer, which company does the best job of permission marketing? (Please monitor each other’s posts and find a different example to share.) Be as specific as you can.

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