RIP Exercise: Friday Remix: Audience Targeting

Description

 

 

FOR THIS ASSIGNMENT, YOU WILL BE REWRITING A VERSE AND CHORUS FROM REBECCA BLACK’S FRIDAY. YOU WILL BE ADJUSTING THE LYRICS TO MATCH A SPECIFIC AUDIENCE GROUP (CHOOSE ONE FROM THE LIST BELOW!). REALLY THINK ABOUT ALL OF THE INFORMATION PROVIDED ABOUT THE AUDIENCE GROUP IN THE PERSONICX DOCUMENT CONTAINED IN THIS MODULE. IT WILL HAVE INFORMATION ABOUT THE GROUP’S LIFESTYLE, BELIEFS, HABITS, BEHAVIORS, ETC.

Each person will choose one PersonicX audience segment to write about.

OPTION 1: Gen X Singles—Low Rent Digs (p. 120)

OPTION 2: Boomer Barons—Skyboxes and Suburbans (p. 10)

OPTION 3: Transition Blues—Outward Bound (p. 70)

OPTION 4: Leisure Buffs—Sedentarians (p.100)

OPTION 5: Jumbo Families — Tots and Toys (p. 26)

OPTION 6: Taking Hold — Married Sophisticates (p. 38)

THE STEPS:

  1. Read about your audience segment in the PersonicX PDF.
  1. Read the excerpted section of “Friday”‘s lyrics below and rewrite the excerpt to appeal to your audience segment and to be reflective of their daily experience (make them “relatable”). You can change the lyrics completely, but try to keep the theme of “waking up in the morning” and preparing for the day, while celebrating the end of the work week.

When trying to appeal to an audience segment, try to achieve nuance and subtlely. If an audience segment is characterized as often liking to watch “The Simpsons,” it would be easy to mention “WATCHIN THE SIMPSONS, YEAH!” in my lyrics. It would be smarter and more nuanced to realize that “The Simpsons” functions on quick, biting humor, developed characters, and jokes about a dysfunctional family unit—and to see if I could weave those same themes or ideas into the narrative of my lyrics.

  1. Discuss at length the choices you made and why you think they’re effective. Be specific and rigorous with your analysis.

ORIGINAL LYRICS:

Seven a.m., waking up in the morning

Gotta be fresh, gotta go downstairs

Gotta have my bowl, gotta have cereal

Seein’ everything, the time is goin’

Tickin’ on and on, everybody’s rushin’

Gotta get down to the bus stop

Gotta catch my bus, I see my friends (My friends)

Kickin’ in the front seat

Sittin’ in the back seat

Gotta make my mind up

Which seat can I take?

It’s Friday, Friday

Gotta get down on Friday

Everybody’s lookin’ forward to the weekend, weekend

Friday, Friday

Gettin’ down on Friday

Everybody’s lookin’ forward to the weekend

Partyin’, partyin’ (Yeah)

Partyin’, partyin’ (Yeah)

Fun, fun, fun, fun

Lookin’ forward to the weekend

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