The Chief Marketing Officer (CMO) liked your STP presentation and asked you to review their…

Assessment item 4 – Evaluating marketing strategy and recommendations

Value: 45%
Due Date: 06-Jun-2020
Return Date: 29-Jun-2020
Length: 3500 words
Submission method options: Alternative submission method

TASK

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The Chief Marketing Officer (CMO) liked your STP presentation and asked you to review their overall marketing mix and current strategies, and then make recommendations for improvements.

The final assessment (Assessment item 4) is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation from Assessment 3.

Incorporating theoretical concepts into your discussion from chapters 7-13 and with the use of other theoretical sources and secondary research, please discuss the following:

1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. It is recommended to narrow your analysis to a product line where multiple products exist. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).

2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc. Higher marks will be rewarded to the student who are able to identify the contemporary issue/s and creatively involve within the discussion.

More information on how to complete this assessment will be provided on Interact 2

RATIONALE

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This assessment task will assess the following learning outcome/s:

  • be able to assess and explain the nature of marketing and marketing management in contemporary organisations.
  • be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors’ programs.
  • be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.

PRESENTATION

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Report format should be used for Assessment four.

You need to include an executive summary (includes major and interesting findings) for this assessment, table of contents etc (please follow closely business report style)

Use meaningful headings and sub- headings (as appropriate) for each of the 8ps of marketing and each contemporary issue you are addressing in your report

Referencing should use APA 6th edition- see CSU library and feel free to contact your online study advisor

Tip- remember your word count- you will not be able to discuss everything, so choose the most relevant issues given your organisation- be sure to justify relevant theories used of your choice as part of your argument.

Attachments:

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