The Leonard’s is a Korean restaurant chain founded in 2017 that specialises in Korean fried…

Scenario

The Leonard’s is a Korean restaurant chain founded in 2017 that specialises in Korean fried chicken

and beer. Leonard’s has three branches in Australia (Melbourne, Sydney, and Canberra). Their

product range includes different types of fried chicken, Korean rice, burgers, salads, beer and

beverages, and desserts.

You are Anthony Mcpel, a business analyst who works for the Leonard’sin their Research and Analysis

department. You have received an email from the Head of Analytics, Nimish Rayan, asking to perform

some data analysis on a dataset provided to you. The email making this request alongside some

guidelines (in blue) is presented below. Consider these comments carefully.

To: Anthony Mcpel

From: Nimish Rayan – Head of Analytics

Subject: Analysis of Customers

Dear Anthony,

The senior management team is awaiting reports on the following projects:

1. Project 1: Leonard’s customers’ spend analysis

The data set includes a random sample of 400 Leonard’s customers. Build a multiple regression

model to predict the amount spent per transaction. Your model should provide insights into

what factors influence spent amount per transaction as well as the ability to predict spent per

transaction for various scenarios.

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