This project provides you with an opportunity to increase and demonstrate your…

This project provides you with an opportunity to increase and demonstrate your

understanding of e-commerce theory and practice.

Relatively few companies or nonprofit organizations effectively utilize the Internet in their

marketing programs. Most small businesses still do not even have a website. Identify a

company you believe would benefit from an improved e-commerce program.

The project report must begin with a title page and a one-page executive summary.

The first section, Market Analysis, is a 3-4 page summary of the company, its marketing

environment, its main customer market, its marketing mix, and two or three of its major

competitors. Tools such as SWOT analysis, and Porter’s Five Forces may be applied.

Attachments:

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