When the Coca Cola, Coke Company aired a commercial with people singing “America the Beautiful&

When the Coca Cola, Coke Company aired a commercial with people singing “America the Beautiful” in different languages, there was a great deal of backlash and a great deal of support from the public. Click on link, “Coke Super Bowl Commercial 2014: America the Beautiful Coca Cola” https://youtu.be/RiMMpFcy-HU

Question – What might have been Coke's intended goal of airing this commercial?

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