You will be required to research and write a 1,500 word research report about consumer behavior. The report must include research from a minimum of 6 scholarly sources (your textbook can count as one of these references). The subject of the research report concerns the process consumers make when purchasing a product or service. The textbook has detailed information about this subject matter, and chapters focused on different aspects of this process. Review of the consumer decision process, and include at least THREE concepts that influence consumer behavior from the book (e.g.: How does culture affect the process or do men and women have a different process or does the cost of the service matter in the decision making process).
1. Must be a minimum of 1,500 words (and no more than 1,750 word)s
2. Must be formatted in APA (This includes citations, references, cover page, running head…etc)
3. You MUST have a minimum of six scholarly sources